Ima Shah

Ima Shah is an Advisory Director at Stylus, where they provide strategic advice to global brands on consumer trends. They have over 20 years of experience in trend insights, starting their career as a footwear designer for brands like Adidas and Lacoste. Prior to their current role, Ima founded WORNtrends Consultancy and served as a Trend Manager at notonthehighstreet.com. Their extensive international experience includes living in Germany and the US, as well as traveling across multiple continents, allowing them to understand diverse cultural perspectives on trends. Ima holds a Bachelor of Arts in Graphic & Media Design from the University of the Arts London.