Sioban Imms

Sioban Imms is an accomplished design, CMF, and consumer strategist with over a decade of leadership experience in various industries, including automotive, fashion, and interiors. They are currently a design writer at Sight Unseen and a co-founder of Substance, where they synthesize research into impactful trend packages. Sioban's past roles include senior editor positions at WGSN and Stylus Innovation + Advisory, where they focused on materials, color, and consumer lifestyle trends. They also contributed as a visiting lecturer at the Rhode Island School of Design and have extensive freelance experience as a designer and project manager.