Matt Larson

Matt Larson is a seasoned marketing professional with extensive experience in integrated multi-channel marketing campaigns and digital media. Currently serving as the Marketing Operations Manager at Sub-Zero Group, Inc. since June 2023, Matt previously held senior roles at Lands' End, including Senior Email Platform Manager and Email Marketing Manager, where significant accomplishments included a 36% year-over-year growth in flagship products and a 156% increase in marketing-qualified leads through inbound marketing initiatives. Earlier roles include Creative Strategy Manager at Omnipress, Director of Post Production at Visuality, Assistant Video Editor at Del Hall Video, and Digital Media Specialist at UW-Extension Distance Education, where Matt successfully transitioned departments to digital post-production and enhanced service offerings. Matt holds a BA in Communication Arts with a focus on Video Production from the University of Wisconsin-Madison.