Sarah W. is an accomplished marketing communications professional with extensive experience in brand strategy and creative direction. Currently serving as a Marketing Communications Writer at Sub-Zero Group, Inc. since September 2022, Sarah is responsible for crafting compelling copy across various channels for both consumer and trade audiences. Prior to this role, Sarah held positions including Brand Strategy and Creative Director at Demco, Inc., where a complete company rebrand was successfully executed in one year, and Creative Director at Healthgrades, leading impactful campaigns for national hospital clients. With previous experience as Director of Marketing Services at Wisconsin School of Business and Creative Director at Famous Footwear, Sarah consistently enhances brand engagement through innovative marketing tactics. Educationally, Sarah holds a Bachelor of Science in Journalism from Northwestern University.
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