Travis Groves

Travis Groves is an experienced marketing professional currently serving as a Product Marketing Manager at Sub-Zero Group, Inc. since April 2025. Prior to this role, Travis held various positions at GERBER, including Product Manager for Camp Cookware, Knives & Outdoor Gear, where responsibilities included leading the development of consumer concepts and strategic product assortments, and Manager of Promotions & Special Projects, focusing on custom promotional assortments across multiple retail channels. At Fiskars Group, Travis was the Channel Marketing/New Product Lead, executing omni-channel marketing initiatives and collaborating with cross-functional teams. Previous roles also include Associate Marketing Manager and Marketing Coordinator at Healthgrades, and Marketing Representative at Pierce Manufacturing, where Travis developed integrated marketing strategies and managed communications. Travis holds a Bachelor of Arts in Marketing & Advertising from Cardinal Stritch University.