Sub2 Technologies
Luca De Simone is a seasoned professional in programmatic advertising, currently serving as the Programmatic Optimisation Manager at Sub2 Technologies since February 2022. Prior to this role, Luca held the position of Programmatic Manager at Kindred Group plc from September 2019 to February 2022, and worked at Xaxis as both a Campaign Manager and Junior Media Buyer between May 2016 and September 2019. Luca's educational background includes a Master's degree in Marketing, Communication & Digital Strategy from 24ORE Business School (2015-2016) and a Bachelor's degree in Economics from Università degli Studi di Napoli Federico II (2012-2015).
Sub2 Technologies
Welcome to Sub2 - The Impact Agency for Digital Marketers. We use multiple layers of data and state of the art technology to help Brand Owners recruit, retain and up-sell customers more effectively than ever before - all in real-time. Sub2 deliver market leading results in Social, Display and Search applications for the Retail, Publishing & Financial Services industries using Data, Technology & Creative to build your brand, increase ROI and optimise Customer Lifetime Value. Products: Our 2Share Data Network provides Intelligent prospect targeting. Delivered in real time. Until now Digital Display Advertising has been driven by basic audience segmentations, but imagine if you could target your Digital Display Advertising based on granular level browsing data and deliver it when it matters – in real time. 2Share allows you to do exactly that. With 2Share, the first network combining browsing and transactional data, retailers can access a shared cookie pool of browsing and purchasing data that provides marketers with precise targeting, allowing retailers to identify and target the right prospects. 2Shop: By understanding where browsers have come from and combining this with prior engagement metrics 2Shop allows you to personalise the landing pages on your website displaying offers, relevant content and on-site messaging to all visitors. 2Prompt: 2Prompt allows you to immediately re-engage with visitors who have left your site without purchasing. Browsing data is captured and turned into a triggered personalised message that can be deployed in real time on-site, via email or digital display. 2Link: 2Link allows you to track key session level variables about an individuals’ browsing habits to better understand how they use your website, what they view on site and how engaged they are. With 2Link you have the opportunity to link browsing data to an individual to use within all marketing channels. To learn more please visit www.sub2tech.com