William G. is an accomplished technology leader with extensive experience in software engineering and management, currently serving as Co-Founder and Chief Technology Officer at Subflow since April 2023. Previously, William held the position of Principal Engineer II at ButcherBox and Director of Software Engineering at Asurion, where responsibilities included leading various engineering domains and fostering product development. With a proven track record at Lonely Planet, SmileDirectClub, and Emma, Inc., William has successfully managed cross-functional teams, implemented modern engineering practices, and focused on creating a culture of learning and efficiency. William began the career as a Software Engineer and has progressively advanced through roles such as Director of Software Development at Industrial Strength Marketing, contributing to a variety of impactful projects. William holds a Bachelor of Science in Computer Software Engineering from Western Governors University.
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