Jocelyn Lovelle

Jocelyn Lovelle is an accomplished writer, editor, content strategist, and storyteller with extensive experience across various industries. Currently serving as a writer, editor, and content producer at Substack since March 2023, Jocelyn has achieved significant organic growth for a weekly newsletter focused on the balance of light and dark in life, alongside roles at Root + River and as an independent content strategist. Previously, Jocelyn held multiple positions at Hassett ACE Hardware, including Director of Brand Strategy and Culture + Brand Director, where a transformative approach was implemented to unify the brand's identity. Other noteworthy experiences include brand strategy at Greennii, founding a jewelry design company, and pioneering travel blogging at Sandcruiser. Jocelyn holds a BA in English with a focus on Creative Writing from UCLA.