Joyce MacKenzie Liu

Joyce Mackenzie Liu serves as CFO and Investor at Pegafund, a firm specializing in fractional CFO services for high-growth software businesses, since January 2020. Liu began the "Designed to Scale" project in October 2018, aiming to bridge the knowledge gap between entrepreneurs and investors. Previous roles include Board Member at Hoxhunt, Board Observer and Chief of Staff at Templafy, and Board Observer positions at Bitmovin and Conversocial. Liu was also a Principal at Dawn Capital, a Senior Associate at Columbia Lake Partners, and held earlier positions at Ares Management Corporation and J.P. Morgan. Education includes a Bachelor of Arts with Honors in Business Administration from Ivey Business School at Western University, graduating with distinction.