Matt Powell

Matt Powell serves as Strategy Lead at Substantial since January 2025, after a tenure as Principal Consultant at Monks from May 2022 to January 2025, where Matt led strategic projects for major clients such as Google and Allianz. Prior experience includes working at TheoremOne as Principal Consultant and Product Strategist, where Matt assisted clients with complex changes and managed product discovery projects, respectively. At Unipro, Matt held the position of Head Of Strategy, collaborating on innovation frameworks and product strategy with clients like EY and Pfizer, and previously served as Head of Innovation, developing product strategies through R&D efforts. Additional roles include strategy leadership at Ogilvy Labs and account management at Herringbone Search. Matt Powell earned a Bachelor of Arts (Hons) in Psychology from the University of South Africa and completed digital marketing studies at the University of the Arts London and Squared Online.