Subtotal makes it easy for shoppers to share their retail purchases with brands and developers by connecting their retailer accounts — from stores like Walmart, Costco, and Sephora — to brand apps, websites, and digital experiences.

We make retail purchases actionable by detecting when a shopper’s purchase includes a brand’s SKU and automatically generating a consumable, structured event. These events integrate seamlessly into existing systems — loyalty platforms, SMS and email marketing, analytics, and more — helping brands reward customers, personalize engagement, and drive deeper insights in the retail channel.

E-Commerce

Marketing

Payments

Retail

Subtotal

Cole W.

Jordan Hensley

Matt Cunningham

Prince Mugisha

This department oversees the strategic direction and overall management of the organization.

Executive Leadership

This department focuses on promoting products and enhancing digital solutions through innovative marketing strategies and software development.

Subtotal

Org chart

Teams

Executive Leadership

Marketing and Development

Offices

Subtotal

Org chart

Teams

Executive Leadership

Marketing and Development

Offices

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