Dog lovers, meet Sugar - a revolutionary beauty & wellness brand for canines. Proudly female founded & made in New Zealand, we create certified natural, clean, high-performing grooming & wellness products that help your dog look, smell & feel gorgeous, happy & healthy… naturally.

At Sugar, we believe beauty isn’t just for humans. Our dogs deserve the very best too. That’s why our premium range is formulated with clean, plant-based ingredients - including powerful New Zealand botanicals & crafted with purpose, transparency & care. Every product is cruelty-free, free from harsh chemicals and designed to support the wellbeing of your dog, inside & out.

SUGAR

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