SUMM8 provides a neutral metadata infrastructure layer for the media and entertainment industry. Our AI-native platform, Agatha, orchestrates, reconciles, and validates content metadata across streaming platforms, audience measurement firms, and contextual advertisers. This means every party in the content ecosystem is working from the same ground truth.

The industry loses billions to fragmented metadata: programmatic waste, inaccurate measurement, and personalisation that never reaches its potential. But the damage doesn't stop at revenue. Metadata chaos drives operational inefficiency at every level. Content operations teams are buried in manual reconciliation, ad ops are firefighting mismatched IDs, and measurement analysts are spending their cycles cleaning data instead of analyzing it. The root cause isn't a lack of data, it's a lack of a trusted, neutral layer to harmonise it.

SUMM8 is that layer. Like SWIFT for financial messaging, we sit in the independent middle, mapping and normalising content identity across the ecosystem without competing with the platforms or measurement firms we serve.

We are media and technology sector veterans building a shared infrastructure that enhances the metadata flowing across existing workflows and systems.

SUMM8

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