Conrad Llorens founded SUMMA Branding in 1989 and served as the CEO. Conrad then became the President of AEBRAND in 2014, where they worked to promote the strategic importance of branding and educate Spanish companies and institutions on the need to professionalize their management. Previously, Llorens worked as an Account Director at Bassat Ogilvy & Mather, where they managed a group of clients including Levi Strauss, Antonio Puig, Philips, Pastas Gallo, and Trina.
From 1975 to 1980, Conrad Llorens pursued an MBA at Esade.
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