Rafa Soto

Rafa Soto is a seasoned creative professional with extensive experience in branding and digital strategy. As the Head of Creative and Experience at Summa Branding since June 2019, Rafa has played a pivotal role in integrating customer-centric approaches and enhancing brand identity for clients following the merger with HerraizSoto&Co. Prior to this, Rafa co-founded and served as Creative Director at Notegraphy since January 2013, and led Herraiz Soto & Co as Creative Director and Owner from January 1998 to June 2019. Early career experience includes roles as a scriptwriter at TVE (March 1996 - November 1997), media planner at Casadevall Pedreño (February 1994 - March 1996), and writer at DDB Barcelona (January 1992 - January 1994).