SUMOBLUE is a Dublin-based ecommerce growth partner specialising in Google Ads, Google Shopping, Performance Max, Merchant Center, GA4, and retail feed strategy.

We work with Irish, UK, and U.S. retailers selling physical products at scale — particularly ecommerce businesses where spend has increased, but profit, margin, or incremental growth has not kept pace.

Our starting point is not a pitch. It is a diagnostic.

Most retail Google Ads accounts leak revenue quietly through poor feed quality, broken tracking, Performance Max opacity, branded spend being reported as growth, weak Merchant Center structure, or campaigns optimised around misleading data.

We find those problems first.

Our diagnostic review examines Google Ads, Shopping, Performance Max, Merchant Center, GA4, conversion tracking, product feeds, and revenue performance. We identify recoverable spend, missed growth opportunities, and the structural issues holding an account back.

If the diagnostic shows we can help, we forecast 12 months of realistic revenue across multiple scenarios before proposing ongoing management. If it does not, the retailer still leaves with a written diagnosis and a clearer understanding of their account.

SUMOBLUE is a Google Partner and Shopify Partner, with experience across retail, ecommerce, electrical, furniture, home, apparel, swimwear, jewellery, outdoor, and specialist product categories.

We charge flat fees, not a percentage of ad spend. That means our incentive is not to push budgets higher — it is to make Google Ads work harder, cleaner, and more profitably.

Our work focuses on three areas:

Google Ads, Shopping & Performance Max
Account structures built around margin, intent, and incremental growth.

Merchant Center & Feed Engineering
Product-level diagnostics, feed quality, GTINs, custom labels, supplemental feeds, and disapproval recovery.

GA4, Tracking & Revenue Forecasting
Cleaner conversion data, stronger signal quality, and realistic revenue forecasts r

Sumoblue

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