Guida Daniel has extensive experience in marketing, particularly in the food and beverage sector, with a career at SUMOL+COMPAL starting in January 2009. Current responsibilities include overseeing customer marketing activation plans for various brands across major retail chains such as Auchan and Lidl. Guida also held roles focusing on Below The Line marketing for juices and snacks and worked in trade marketing for the Horeca channel, managing multiple brands. Prior experience at Compal - Companhia Portuguesa de Conservas Alimentares spanned from November 2000 to December 2008, encompassing roles in trade marketing and team leadership within the Horeca sector. Education includes a degree in Marketing and Advertising from IADE, completed in 2000.
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