Adriano Lira

Adriano Lira is a seasoned public relations professional with extensive experience in managing PR strategies across the Americas, currently serving as the Senior Public Relations Manager for SumUp since April 2021. Previously, Adriano held roles at Lalamove as a Senior Public Relations Manager focused on Brazil and the US, and as a PR & Communications Specialist for Latin America, where responsibilities included CRM communications and social media content. Adriano's background also includes reporting and social media management at Editora Globo, freelance journalism at Folha de S.Paulo, and a leadership role in the Ship For World Youth Leaders program. Adriano is currently pursuing an MBA in People Management from USP/Esalq, complemented by qualifications in marketing, digital media, and journalism.