Alvaro Arentsen

Alvaro Arentsen currently serves as Commercial Director and Global Head of Trade Marketing at SumUp, overseeing a diverse team and developing successful marketing strategies across various retail channels since March 2020. Prior experience at Mars included roles such as Customer/Trade Marketing Manager, where Alvaro led strategies for petcare and chocolate products, and Petcare Brand Manager, responsible for the WHISKAS brand. Alvaro's career began with an internship as a Research Analyst at Celfin Capital, focusing on market share and profitability reports. Alvaro holds a Master of Science in Data Analytics & Marketing from Arden University and a Bachelor's degree in Business Engineering from Universidad Diego Portales, along with international experience from the Erasmus program.