Guido Turdera

User Research Lead

Guido Turdera is a seasoned user research professional with extensive experience in leading research initiatives across various organizations. Currently serving as User Research Lead at SumUp since April 2021, Guido specializes in strategic team leadership and cross-functional collaboration to integrate user insights into product development. Prior experience at Despegar includes roles as UX Research Lead, where responsibilities involved formulating research roadmaps and establishing KPIs, as well as conducting extensive user research for the loyalty program and Aftersale experience. Guido also held positions in market research and project management at Ipsos and S&T Market Research, contributing to quantitative innovation projects for major global brands. Educational background includes a Bachelor's degree in Sociology from the University of Buenos Aires and specialized courses in Social Data Science and Data Analytics.

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