Lia Tonut

Lia Tonut is a seasoned marketing professional with extensive experience in brand activation and strategic marketing across various industries. Currently serving as a Senior Brand Activation Manager at SumUp since March 2021, Lia manages substantial ATL campaigns in European markets, oversees cross-functional collaborations, and leads co-branded activations with major card schemes. Prior roles include Marketing & Brand Senior Manager at The Doyle Collection, where Lia established brand strategies and managed marketing campaigns in both European and US markets, and Product Marketing and Brand Lead at Pearson Italia, where market research and digital marketing strategies were key focuses. Lia has also contributed as a Marketing and Communication Consultant for SRI Group, and has a background in market research and product management from positions at Il Sole 24 Ore and Camera di Commercio Italiana in Cina. Educational credentials include a Laurea specialistica and a Laurea triennale from Università Bocconi.