Liad Shemesh is a seasoned professional in data analytics and machine learning, currently serving as a Senior Machine Learning Engineer and Senior Analytics Engineer at SumUp since May 2022. Previous experience includes roles as a Senior BI & Marketing Analyst at kfzteile24 GmbH and Data/BI Analyst at Concentrix. Liad's expertise also encompasses BI development as a Data Engineer at Psagot Investment House and founding and owning 10 Factor, which provided educational services in economics and statistics. Academic credentials include a Master of Business Administration from Ariel University, along with a Bachelor of Arts in Economics and Business Administration, and additional training in Financial Planning and Services.