Nicole Lundgren is a seasoned marketing professional currently serving as Marketing Director at SumUp since September 2019, where responsibilities include leading various marketing functions to enhance customer acquisition and brand presence. Previously, Nicole held the position of Head of CRM & Lifecycle, successfully scaling a small team to enhance customer engagement across a multi-product ecosystem. Nicole has extensive experience in customer engagement, serving in senior roles at Digital Insurance Group and Telefónica Germany, where management of CRM projects aimed at customer lifecycle optimization was a focus. Earlier career experiences include project management at Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and a marketing managerial role at Aeso - Faculdades Integradas Barros Melo. Nicole holds a Master of Science in International Management from Kuehne Logistics University and a Bachelor of Arts in Marketing from UNIAESO - Centro Universitário AESO-Barros Melo, complemented by international study experience in South Korea.
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