Sofia Baeninger

Sofia Baeninger is a seasoned marketing professional with extensive experience in brand management and communication strategies across various industries. With a Master's in Business Administration specializing in Strategic Communication from Ibmec Business School, Sofia has held key roles at prominent companies, including Gerente de Marketing at Descomplica, Marketing Communication Manager at The Coca-Cola Company, and Gerente de Marketing at Dasa. Responsibilities have spanned developing and implementing integrated marketing strategies, managing communication campaigns, and fostering brand positioning. Currently, Sofia serves as Marketing & Online Acquisition Manager at SumUp, focusing on brand development and media management in Brazil.