Tristan Forest

Tristan FOREST is an experienced marketing professional with a strong background in driving client acquisition and optimizing marketing strategies. Currently serving as the Go-to-Market Lead for Sales Motion at SumUp, Tristan has achieved significant results, including a fivefold increase in client acquisition through non-paid channels and the establishment of an effective acquisition strategy. Previously, Tristan held roles such as Lead Marketing Optimization EU, where a lean budget approach across multiple European markets was implemented, and Head of Paid - POS Tribe, successfully reducing customer acquisition costs. Prior experience includes impactful positions at Tiller, contributing to a substantial increase in monthly acquisition budgets, and Babilou, with a proven track record in campaign performance and strategic marketing initiatives. Tristan holds degrees in Marketing International Communication and Social Sciences, alongside a brief academic tenure at Leiden University.