Vanessa Moons

Vanessa Moons is an experienced professional in growth management and category leadership, currently serving as a Senior Growth Manager for Multiproduct & Self-Serve at SumUp since February 2021. Vanessa focuses on go-to-market strategy planning for various products, leveraging strategic insights from research and cross-departmental collaboration. Prior roles at SumUp included Category Leadership Manager, where Vanessa developed long-term plans for category management within a fintech context, and Category Leadership Manager Europe & Trade Marketing Manager BNLX, responsible for establishing foundational category management and trade marketing strategies. With previous experience at PepsiCo as National Account Manager Retail and Category Manager for Carbonated Soft Drinks, Vanessa successfully managed customer relationships and executed marketing strategies across multiple product categories. Earlier work included roles at Whirlpool Corporation, Samsung Electronics, and Colruyt, complemented by a strong educational background in Applied Economics from Vrije Universiteit Brussel and the University of Staffordshire.