Verônica Coachman is a purpose-driven, data-oriented marketing professional with over 10 years of experience in digital marketing and growth strategies. Currently, Verônica leads the online acquisition channel at SumUp Brazil, focusing on sustainable growth, customer acquisition, and funnel optimization. Verônica's career began in product design and evolved through roles in UX/UI and branding, eventually progressing to performance and strategy. Having a proven track record in leading multidisciplinary teams, Verônica is committed to transforming challenges into opportunities and believes strongly in the power of collaboration and diverse leadership to drive positive impact. Verônica is further enhancing their skills through advanced studies in growth strategy at Reforge.
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