James Castle is a seasoned professional with extensive experience in digital marketing and analytics, currently serving as a Digital Transformation Lead at Suncorp Group since February 2020, where responsibilities have included leading various digital marketing analytics initiatives. Additionally, James is a Committee Member of the ADMA Emerging Leaders Working Group, focusing on supporting the development of emerging marketers. Prior roles include Senior Digital Insights Specialist at Canstar, where James led commercial performance analysis and developed business intelligence dashboards, and positions at Commonwealth Bank and the Australia-China Youth Association. James holds a Bachelor of Business from Queensland University of Technology, with a major in International Business and a minor in Mandarin and Finance.
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