Frith Morrissey is a seasoned marketing professional with extensive experience in the financial services sector. Currently serving as the Executive Manager for Customer Transformation and Insights at Suncorp New Zealand since November 2024, Frith previously held prominent roles at Westpac New Zealand, including Head of Marketing Strategy, Planning & Performance, Acting Chief Marketing Officer, and Head of Brand from May 2019 to November 2024. Prior to that, Frith was the Senior Marketing Manager for Business at Bank of New Zealand, leading a team and developing marketing strategies for the Business segment from March 2014 to December 2018. Frith's career also includes roles at Whybin TBWA as Senior Account Director overseeing the ANZ Bank portfolio and at McCann Worldgroup as Account Director for Coca-Cola Oceania. Educational qualifications include a recent completion of studies at AGSM @ UNSW Business School and a Diploma of Advertising & Marketing from Auckland University of Technology.
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