Brad Smith

Brad Smith currently serves as President at Sunday, overseeing the Commercial, Operations, and Supply Chain functions. Smith's previous roles include Chief Commercial Officer, responsible for leading Marketing, eCommerce, and Retail teams, and Principal at First Chair Consulting, LLC. Notably, Smith held various senior positions at Backcountry, including Chief Operating Officer and Senior Vice President, leading P&L responsibilities across North America and eCommerce segments. Prior experience includes Director of Operations and Prime Now Global Merchandising Lead at Amazon, along with a consulting role at Navigant Consulting, Inc. Brad Smith holds an MBA from Northwestern University's Kellogg School of Management and a B.S. in Commerce from the University of Virginia.