Rob Walter

Rob Walter has a diverse work experience spanning over different roles and industries. Starting in 2006, they served as the Marketing and Communications Director for Big Brothers Big Sisters of Greater Houston, where they led marketing, PR, and communications efforts. Rob then worked as an Interactive Marketing Specialist at P2 Energy Solutions, where they established an in-house digital marketing resource. In 2012, Rob joined Lloyd's Register as a Senior Digital Marketing Specialist, and later took on roles as Global Marketing Manager and Head of Marketing Operations. During their time at Lloyd's Register, they led global marketing teams and played a key role in implementing online marketing practices and driving lead generation. In 2019, Rob joined Sercante as Team Lead - CRM and Marketing Automation, where they led a team of consultants while working directly with clients to enhance marketing and sales automation. Rob then worked at Cloud Trailz as a Sr. Marketing Automation Consultant, where they helped companies leverage the Salesforce platform for marketing purposes. Most recently, in 2020, Rob joined SaaSOptics as the Director Of Marketing Operations, leading marketing operations and automation efforts during the merging of SaaSOptics and Chargify. Currently, Rob is the Sr. Director of Revenue Operations at SundaySky.

Rob Walter has a Bachelor of Arts (BA) degree in Journalism from Western Michigan University. In addition to their degree, they have obtained various certifications over the years. These certifications include Pardot Business Units Accredited Professional, Pardot Reporting and Analytics, LeanData Routing Certification, ABM Certification: Advanced, Salesforce Certified Advanced Administrator (SCAA), Salesforce Certified Education Cloud Consultant, Salesforce Certified Nonprofit Cloud Consultant, Salesforce Certified Pardot Consultant, Salesforce Certified Pardot Specialist, Salesforce Certified Sales Cloud Consultant, Salesforce Certified Administrator (SCA), Certified Digital Marketing Professional, Advanced Google Analytics, and Google Analytics. The dates of obtaining these certifications range from 2018 to 2021.