Asu Erayda Akyüz

Asu Erayda Akyüz has a diverse range of work experience in marketing and strategy. Asu began their career as a Marketing Assistant at Coca-Cola GmbH in 2003, where they interned in New Business Development. Asu then joined VF Corporation in 2004 as a Marketing Specialist and later as an Analyst in Product Management and Planning. At VF Corporation, they were responsible for coordinating marketing actions, organizing events, and managing product inventory.

In 2006, Asu joined Universal Laboratories as a Marketing Specialist for a brief period before returning to VF Corporation to work as a Marketing Executive. In this role, they aligned local marketing actions for Vans and Reef, organized events and sales shows, and coordinated point-of-sale initiatives.

In 2013, Asu moved on to SunExpress, where they held various positions. Asu started as a Corporate Strategy Analyst, conducting comprehensive competitive analysis and leading cross-functional projects. Asu then became the Head of Brand & Marketing, where they crafted a multichannel branding strategy to enhance brand awareness and operational efficiency. Most recently, they assumed the role of Head of Performance Marketing & Marketing Automation, driving digital excellence with innovation and data-driven strategies.

Throughout their career, Asu has demonstrated their ability to align marketing efforts with organizational goals, streamline communication across diverse target audiences, and ensure efficient budget management. Asu is skilled in strategic thinking, project leadership, and utilizing market insights to inform decision-making.

Asu Erayda Akyüz's education history is as follows:

From 1989 to 1996, Asu Erayda Akyüz attended Bornova Anadolu Lisesi (\u0130zmir Koleji) and completed their high school education, specializing in Turkish, Mathematics, and German.

Subsequently, from 1996 to 2001, they studied at Dokuz Eylul University, where they earned a Bachelor of Business Administration degree with a major in Marketing.

In 2002, they joined Pforzheim University, where they pursued an MBA in International Management and Marketing, which they completed in 2004.

During 2003, Asu Erayda Akyüz studied at \u00c9cole Sup\u00e9rieure de Commerce Et de Management - ESCEM, specializing in Marketing.

Finally, in 2004-2005, they attended the University of T\u00fcbingen, where they obtained a Master's Certificate in Intercultural Japan Competency.