James Harrison

James Harrison is a seasoned Commercial Manager with over 20 years of experience in sales, marketing, and distribution. Currently serving as the Country Manager for Sales in the UK and Ireland at SunExpress, James leads efforts to enhance revenue across multiple segments. Previously, James held key roles at various airlines, including Director of Sales and Distribution at an airline start-up, as well as positions at Etihad and Gulf Air, where they were instrumental in driving brand and revenue growth across global markets. With a strong ability to manage change and communicate effectively, James has consistently exceeded targets in competitive environments while building lasting relationships with senior decision-makers. Their multicultural experience spans living and working in countries such as Dubai, Bahrain, Australia, Ireland, Canada, and the UK.