Greg Licata

Greg Licata serves as the Senior Vice President of Operations at Sunny since November 2024. Prior experience includes roles as Senior Vice President of Products and Member Experience at ReviveHealth, Chief Product Officer and Chief Operating Officer & Executive Vice President at HealthPoint Plus / Dr. Convenient, and Chief Product Officer at DataPath, Inc., where innovative solutions for telehealth and diagnostic wearables were developed. Licata also held leadership positions at Comdata and played a pivotal role in founding the Special Interest Group for IIAS Standards, enhancing healthcare payment processing standards. Previous experience at Metavante Healthcare Payments further showcases capabilities in strategic development and operational management. Licata earned a degree from the University of Massachusetts Amherst between 1991 and 1995.