Luke van der Wal

Luke van der Wal is currently employed at Sunweb Group as a SEA Specialist/Lead, where Luke is responsible for the strategy, roadmap, and innovation. Prior to this role, Luke worked at Starcom as a SEA Marketeer, managing and optimizing various search/display/video campaigns for clients such as Bugaboo, FCA, Red Bull, Straight away, and Yentl Oil. Luke also has experience in data analysis from their time at STATS LLC, where Luke collected and processed football statistics. Additionally, Luke has worked as a researcher at KNVB and interned at A-Way Events & Wellness and Ripstar Europe. Luke holds a Master of Science in Marketing from Tilburg University and a Bachelor of Commerce in Commerciële Economie; Sportmarketing & Management from Rotterdam University of Applied Sciences.