Sofia Forbault Cherif is currently the Market Lead France at Sunweb Group, where they develop and execute innovative marketing strategies to drive growth in the French market. In their previous roles, they gained experience as a Growth & Acquisition Manager at Beebs by Kiabi and as a Cluster Marketing & Communications Manager at Hilton Seychelles, where they managed comprehensive marketing initiatives. Sofia began their career with an internship as a Strategic Analyst at SEDA International Packaging Group and completed a Fast Track Development Programme with Hilton Hotels & Resorts. They hold a Bachelor of Business Administration from Esade and are currently pursuing an Executive MASTÈRE SPÉCIALISÉ® in Marketing Data & E-Commerce at SKEMA Business School.
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