Data and Analysis Team

The Data and Analysis Team at Sunweb Group is responsible for harnessing and interpreting data to drive informed business decisions across the organization. This team analyzes customer behavior and preferences, enhances personalization strategies, and optimizes marketing efforts to increase customer engagement and satisfaction. By developing robust business intelligence solutions, they enable various departments to leverage data insights, enhancing operational efficiency and supporting the growth of Sunweb's diverse brands in the competitive travel industry.