Lyne Chayer

Lyne Chayer is an accomplished professional with extensive experience in marketing and management across various sectors. Currently serving as General Manager of the Montreal office at Sunwing since October 2018, Chayer has also held the position of Vice-présidente, marketing et commercialisation at L.B. Maple Treat, Inc. since August 2016. Previously, Chayer was Vice-présidente for Marketing, Communications, and R&D at Groupe St-Hubert from June 2010 to January 2016, where strategic direction was actively shaped. From December 1990 to June 2010, Chayer served as VP of Marketing at Transat, contributing to the marketing strategies for Air Transat, Vacances Transat, and Nolitours. Earlier career experience includes a role as Coordonnatrice aux ventes Tour & Travel at Le Centre Sheraton from 1988 to 1990. Chayer's education includes advanced management training from CIREM - HEC and a degree in Tourism Techniques from the Institut de tourisme et d'hôtellerie du Québec, along with completed university coursework in Marketing at HEC Montréal.