Chris Dell

Chris Dell is a seasoned Fashion Apparel Specialist with a focus on menswear design and trend forecasting. They co-owned and served as Creative Director for the independent menswear brand Fiction, Lies and Filth from 2015 to 2017 and led Art of Society, a creative agency, during the same period. With past roles as a Senior Graphic Artist and Graphic Artist at Truworths and Mr Price Apparel, respectively, Chris has accumulated over 14 years of experience in the fashion retail and eCommerce industry. Currently, they hold the position of Senior Fashion Designer at Superbalist.com, where they continue to leverage their extensive expertise in strategy development, textiles, and team leadership. Chris earned a Diploma in Graphic Design from the Durban Institute of Technology, completing their studies in 2006.