Conor O'Doherty

Conor O'Doherty has a wealth of experience in the digital marketing industry, spanning over 17 years. Conor is currently serving as the Head of Performance Marketing at Superbet since December 2021. Prior to that, Conor worked at CarTrawler as the Paid Search & Affiliate Marketing Manager from April 2019 to December 2021, where they achieved significant revenue growth and cost savings through automation and effective management of paid search and affiliate marketing activities.

Before CarTrawler, Conor was the PPC Director at Segmatic (now 2K Games Dublin) from January 2018 to February 2019, contributing to the success and growth of the agency. Conor also held various roles at Paddy Power Betfair, including Head of PPC, where they achieved annual growth in new customer acquisition and successfully managed PPC campaigns for multiple brands and countries.

Conor's early career started at iProspect in 2004, where they played a crucial role in the rapid growth of the PPC team and introduced a web analytics and conversion optimization service. Conor managed PPC campaigns for notable clients such as Next and E.

Overall, Conor's work experience demonstrates their expertise in performance marketing, paid search, affiliate marketing, and team management, showcasing their ability to drive revenue growth and cost savings for organizations.

Conor O'Doherty attended St. Columb's College in Derry from 1991 to 1998. During this time, they did not earn a degree or pursue a specific field of study. After completing their schooling, Conor then went on to study Business Studies at Liverpool John Moores University from 1998 to 2002. Conor obtained a BA (Hons) 2:1 degree in Business Studies. Additionally, Conor has obtained several certifications in various digital marketing areas, such as Google Analytics, Google Tag Manager, landing page optimization, and affiliate marketing, among others. The years and months of obtaining these certifications are not specified in the provided information.