SuperBottoms is India's No.1 sustainable brand of innovative products for baby and mom essentials. We aim to revolutionize baby care for the baby and the environment by making conscious products that cause no harm. Our mission is to become a trusted and valuable parenting partner and provide high-quality products for moms and babies.

Our story began when our founder, Pallavi Utagi's son, born in 2013, faced rashes as a reaction to using conventional disposable diapers. As was the case with most founders, Pallavi chose to find a solution to the problem. Her hunt for a solution led her to discover international cloth diapers. Unlike cloth nappies used by Indian moms for their babies over generations, cloth diapers come with promises of no spill and keeping the baby dry. Pallavi realized that American products were great but not completely suited to Indian babies. 

That is when she put her mind to creating eco-friendly, reusable cloth diapers that promise to keep the baby dry and the parent happy. This innovation helped bring together a tribe of mothers and handhold them at every step of their journey of motherhood.

Our ParentTribe is 74k + members strong and continues to grow. The Tribe helps us with insights and feedback at every level. Our team is uniquely built by mothers who were first consumers of the brand and then turned employees and we believe that this authenticity helps us connect with our consumers on a deeper level.

We have raised Rs. 22.5 crore in the Series A round co-led by DSG Consumer Partners and Saama Capital.






SuperBottoms

SuperBottoms' headquarters in Mumbai, India

Pallavi Utagi

Nishant Singh

Deepti Karthik

Salil Utagi

Dimple Clarke

The Customer Experience and Operations Team at SuperBottoms is dedicated to ensuring exceptional service and support for parents, fostering loyalty through meaningful engagement. This team manages customer interactions, delivers insights for product development, and streamlines operations, including logistics and inventory management, to enhance the overall customer journey. By combining their personal experiences as mothers with professional expertise, they aim to create a warm and responsive environment that strengthens the connection between the brand and its ParentTribe.

Customer Experience and Operations Team

The Marketing and Creative Team at SuperBottoms is dedicated to building the brand's presence and engaging with the ParentTribe through compelling storytelling and innovative design. Comprised of graphic designers, copywriters, and SEO specialists, the team crafts targeted marketing campaigns and content that resonate with eco-conscious parents. They leverage consumer insights to enhance brand loyalty and drive awareness for SuperBottoms' sustainable baby care products, ensuring every message reflects the company's mission of caring for both babies and the environment.

Marketing and Creative Team

The Supply Chain and Logistics Team at SuperBottoms is responsible for ensuring the efficient and eco-friendly sourcing, packaging, and distribution of our innovative baby care products. This team focuses on building strong partnerships with suppliers, maintaining high quality standards, and optimizing logistics processes to minimize environmental impact, all while catering to the needs of our ParentTribe. Their collective efforts help streamline operations, ensuring that our sustainable products reach consumers promptly and reliably.

SuperBottoms

Org chart

Teams

Customer Experience and Operations Team

Marketing and Creative Team

Supply Chain and Logistics Team

Offices

SuperBottoms

Org chart

Teams

Customer Experience and Operations Team

Marketing and Creative Team

Supply Chain and Logistics Team

Offices

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