Supercycle
Ryan Atkins is a seasoned entrepreneur with extensive experience in founding and leading various companies. Currently, Ryan serves as Co-Founder and CEO of Supercycle, which specializes in circular commerce on Shopify, focusing on rental and resale. Prior to this role, Ryan founded The Embarking Group, a family of direct-to-consumer brands centered around joy and celebration, including a vintage clothing brand, letterbox flower brand, ethical jeweller brand, and lab-grown diamond brand. Ryan also established Brave the Skies, a Shopify Plus agency, and Allies, a commerce agency offering growth services through a proprietary 'Navigator' framework. Earlier in career, Ryan led The Distance, a digital agency focused on ecommerce and mobile apps, serving prominent clients such as Vauxhall and Bentley Motors. Educational background includes attendance at Bilton School from 2002 to 2007.
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Supercycle
Supercycle is powering the next wave of circular commerce by bringing rental business models to Shopify. Finally, brands can strike a balance between sustainability and profitability—without the operational headache. Offer memberships, one-time calendar rentals, subscription hires, and more. Run it all alongside sales from a single Shopify checkout, while handling inventory, returns, and swaps with ease.