Sam Cassels

Sam Cassels is a seasoned professional with extensive experience in marketing and business leadership, currently serving as the Founder and CEO of Superdrive Japan since January 2014, focusing on enhancing marketing ROI through data-driven strategies for B2C and B2B clients. Additionally, Sam acts as a Board Advisor for New Zealand Trade and Enterprise since June 2008 and is a Principal and Co-Founder at Japan IT Partners since January 2020. Previous leadership roles include CEO positions at Publicis Singapore, Saatchi & Saatchi Tokyo, and Publicis Tokyo | MS&L Tokyo, along with a directorship at Dentsu Tokyo and a regional directorship at Saatchi & Saatchi. Sam holds a BBus (hons) degree from RMIT University and completed an executive program at The Wharton School in 2013.