Ewen Pettit

Ewen Pettit is the Founder and Director of Superdrop, Castra Brands, and Element Insight & Strategy. Ewen has a background in advertising and marketing, having worked with a range of well-known companies such as Heineken, Aldi, and Deloitte. Ewen's expertise lies in creating and building brands, connecting brands and products to people, and developing culture-first strategies for businesses. Ewen has also served as a Board Advisor for iRival Media and held roles such as Strategy Director at Ogilvy Australia and Senior Strategist at Bricolage. Ewen holds degrees in Advertising, Marketing, and Business Studies from various institutions.