Superdrop
Ewen Pettit is the Founder and Director of Superdrop, Castra Brands, and Element Insight & Strategy. Ewen has a background in advertising and marketing, having worked with a range of well-known companies such as Heineken, Aldi, and Deloitte. Ewen's expertise lies in creating and building brands, connecting brands and products to people, and developing culture-first strategies for businesses. Ewen has also served as a Board Advisor for iRival Media and held roles such as Strategy Director at Ogilvy Australia and Senior Strategist at Bricolage. Ewen holds degrees in Advertising, Marketing, and Business Studies from various institutions.
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Superdrop
Independently owned and locally operated, Superdrop manages a portfolio of premium drinks brands including Idle Hour Vodka, Delgados Tequila Soda and Tequila Soldada. Superdrop exists to create ideas that connect deeper and mean more to drinkers and servers alike. We call them Boundless Brands; they are high quality, culturally relevant, consumer resonant, and future focussed. We work with strategic partners to create and bring to market award-winning drinks that meet the needs and tastes of the contemporary drinker. Innovation sits at the core of what we do. The pursuit of new concepts, benefits, flavours, formats and partnerships are prioritised above all else.