Matt Cranley is a data strategist with extensive experience in data science and analytics. They held roles such as Executive Manager of Advanced Analytics at Westpac Group and Senior Analytics Manager at WooliesX, where they contributed to product development and customer analytics. Matt began their career as a Data Analyst at 40K Foundation and progressed through various positions at companies like Alphatise, WPP AUNZ Analytics, and Ikon Communications. They are currently the Head of Marketing Effectiveness at Superloop and hold a Bachelor of Economics from the University of Sydney.
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