Sofie Segercrantz

Sofie Segercrantz is an experienced performance marketing professional with a strong background in optimizing digital advertising strategies. Currently serving as Head of Performance Marketing at Supermetrics since October 2020, Sofie has contributed significantly to enhancing data integration for marketers. Prior to this, Sofie held various leadership roles at Tulos Helsinki Oy from June 2013 to September 2020, including Performance Marketing Lead and Client Team Lead & Senior Paid Media Consultant. Sofie's expertise in paid search and team management led Tulos to achieve prestigious recognitions, including becoming a Google Premier Partner and winning the Google Partners’ Ready to Rock Award. Earlier roles included SEM Specialist and Service Advisor, bolstered by a solid educational foundation with an M.Sc. and B.Sc. in Marketing from Hanken School of Economics.