Roger Hooks

Roger Hooks is a seasoned Creative Director at Supermicro, where since December 2011, there has been a pivotal role in transforming the Supermicro brand from a bare-bones provider to a leading player in server technology, contributing to a remarkable increase in brand value from $250M to over $22B. Hooks oversees the creative department, developing strategies that align with the brand's vision, and has a history of success including leading the award-winning "Evolving" print advertising campaign. Previously, as VP of Sales and Marketing at Belm Designs, Hooks created a range of marketing materials and established product narratives. Early career experience includes managerial roles at Supermicro, where Hooks significantly enhanced graphic design standards and brand identity. Roger Hooks holds an Associate's degree in Design and Visual Communications from Arizona.