SuperOrdinary is the leading global growth partner & omnichannel distributor for the world’s most coveted beauty brands.

Beauty & Cosmetics

SuperOrdinary

SuperOrdinary's headquarters in Shanghai, China

This department is responsible for overseeing the creation and enhancement of products across various channels.

Product Development

This department focuses on developing and executing strategies to enhance and maintain the brand's image and success.

Brand Management

The Brand and Advertising Team at SuperOrdinary is responsible for developing and executing comprehensive brand strategies and advertising campaigns to promote and protect the world's most coveted beauty brands. This includes managing brand presence on platforms like Amazon, creating visually compelling designs, and safeguarding brand integrity while driving growth and enhancing visibility across various channels.

Brand and Advertising Team

The Business Operations and Strategy team at SuperOrdinary drives efficiency and growth by optimizing operational processes, leveraging data through business intelligence, and crafting strategic initiatives. Team members coordinate across departments to ensure seamless distribution, manage technology advancements, and align corporate strategies with company goals to support global expansion of elite beauty brands.

Business Operations and Strategy

The Finance Team at SuperOrdinary manages the company’s financial health by overseeing budgeting, forecasting, and financial planning. They ensure accurate financial reporting, regulatory compliance, and strategic financial analysis to support business growth and transformation. The team also handles tax planning and optimization to maintain fiscal efficiency.

Finance Team

The Leadership Team at SuperOrdinary is responsible for setting the strategic direction and vision of the company. This team, consisting of the CEO, CFO, COO, and CMO, collaborates to drive growth initiatives, optimize operational efficiencies, and enhance brand partnerships, ensuring SuperOrdinary remains a premier partner for beauty brands on a global scale.

Leadership Team

This department focuses on identifying growth opportunities, building partnerships, and increasing revenue through strategic initiatives.

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Other teams

Brand Management

Brand and Advertising Team

Business Operations and Strategy

Finance Team

Leadership Team

Business Development