Shirly Tobar

Shirly Tobar is an experienced marketing professional currently serving as an ASO Manager at SuperPlay since March 2023. Previously, Shirly held the position of Product Manager at Aplica Media from June 2020 to March 2023, where collaboration on a new app launch and conducting market research were key responsibilities. Shirly also worked as an ASO Manager at Aplica Media, effectively managing mobile applications and driving traffic growth through optimization techniques. Prior experience includes digital planning at Union Media Israel Ltd. and an internship at INCA MEDIA LTD. Shirly is pursuing a Master's degree in Communication and Media Studies at Reichman University, building on a Bachelor's degree in Business Management and Communication from The College of Management Academic Studies.