SUPERREBEL® GEAR | ESSENTIAL GEAR FOR THE BRAVE

We started our journey in 2016 with SuperRebel® Kidsgear, sports and street couture for rebellious kids. Not just a fashion brand, but a fashion statement. Bold, outspoken, smart, and stylish are the values behind every collection. We constantly improve on quality, stay as sustainable as possible, and protect the planet for our kids – and their kids. With selective distribution, you won’t find us on every street corner. We build our brand with ambassadors, influencers, celebrity kids, and talents, always working with the best photographers. Our ski wear has become iconic and is loved by kids and parents in more than 10 countries.

In 2024, we expanded the rebellion with SuperRebel® Gear, sports couture and accessories for never-grown-up adults. High-quality, high-style, and unapologetically bold. Our materials combine special fabrics with high-tech innovation, inspired by sports and street culture. We design for people who mix and match basics, sportswear, and fashion into their own style. We sell style with attitude. Selectively. Sorry, not sorry.

In the future, we will expand into underwear, bringing the same level of quality, style, and attitude to a new category.

Today, SuperRebel Gear is the marketing powerhouse behind both brands. Kidsgear is sold through premium retailers worldwide, while Gear is available online via our webshop and marketplaces like Zalando, Bol.com, Decathlon, About You, and Amazon. We grow through bold branding, online campaigns, influencer marketing, and collaborations in iconic hotspots such as Knokke Zoute, Lech, and Ibiza.

Essential Gear for the Brave. For Kids. For Adults. For everyone who refuses to play it safe.



SUPERREBEL® GEAR

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SUPERREBEL® GEAR

Org chart

Teams

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